IF, in this digital era, we judge one another according to the technological choices we make — that is, the smartphones, laptops and tablets we own — it follows that we’re going to measure each other’s personality, aptitude and worth by the fonts we use.
It makes sense, doesn’t it? After all, for centuries we’ve happily assumed all kinds of things about people we hardly know because of their accents. Nowadays we communicate largely in text, and technology allows us to select fonts from myriad options, so it’s inevitable we’ll postulate, generalise and pass judgment on others because of the typefaces they choose. Several recent studies have been done on the subject.