Is Apple’s new brand really all that Noteworthy?

May 19th, 2011

Apple filed a trademark for the name “Noteworthy” according to Patently Apple. It’s classification with the international code 009 — which includes categorizations such as computer software for authoring, downloading, transmitting, receiving,  extracting, encoding, decoding, displaying and organizing text, graphics, images, and electronic publications and pre-recorded computer programs for personal information management, character recognition software, electronic mail and messaging software, mobile telephone software — led Patently Apple to wonder that this could represent a new app that would provide optical character gratitude capabilities or give scanner functionality to your iPhone. Although these are fun speculations, the computer software classification is quite broad and not all that precise, so the speculations should be taken with a particle of salt.

The copyright also includes a second classification under printers’ type. This may narrate to a new font that was included with the new iOS update to version 4.3, which is called Noteworthy. Whether there is a connection among this new font and an undisclosed app is uncertain.

In fact, some of Apple’s other trademarked fonts have also been assigned the international code 009. This includes Charcoal, the defaulting menu font in OS 8 and 9, and Monaco, which shipped with all versions of Mac OS X

Is Apple’s new trademark really all that Noteworthy?

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